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Maloof Skateboarding Launches “Skate & Donate” Shoe Drive in Southern California Retail Stores to Benefit Kids in South Africa

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SkateDonate-logo3Maloof Skateboarding Launches “Skate & Donate” Shoe Drive in Southern California Retail Stores to Benefit Kids in South Africa

Vans Donates 1,000 Pairs of New Shoes to Kick Off Shoe Drive Collection Bins Located in 59 Retail Stores including Active Ride Shop, Jack’s Surfboards, Val Surf and Identity Board Shop



(Irvine, CA -- February 15, 2011) – Maloof Skateboarding, which produces the world’s greatest skateboarding event, The Maloof Money Cup presented by Vans today announced it will begin a shoe drive to benefit youth in South Africa. The Maloof Skate & Donate program will collect gently used or new shoes and skateboards through collection barrels in retail shops across Southern California. The donated items will be distributed to children and youth across South Africa beginning next month, leading up to the first ever world skateboarding championships in Kimberley, South Africa Sept. 30-Oct 2.

“When I visited South Africa last year, I met an amazing 6-year-old named Msho who was skateboarding barefoot,” said Joe Maloof, creator of Maloof Money Cup and owner of the NBA’s Sacramento Kings and the Palms Casino Resort in Las Vegas. “It really touched all of us. We started a global initiative in December to promote skateboarding across the world as a positive, healthy activity and to make a difference in the communities where we host our contests. This is just the first small step, but one that can make a huge difference in the lives of these kids. We’d like to thank our partner, Vans, for donating 1,000 pairs of new shoes to support this program and we invite everyone to help change lives by donating their gently used shoes at one of our partner retailers.”

“Skate & Donate” bins will be set up at the following Southern California retail stores:
Active Ride Shop
CCS
ET Surf
Identity Board Shop
Jack's Girls
Jack's Surboards
Long Beach Skate
Nine Star
South Bay Skates
Surf Concepts
United Board Shop
Utility
Val Surf
ZJ Boarding House

To kick off the shoe drive, Maloof Money Cup presenting partner Vans has donated 1,000 pairs of new shoes.

"All of us at Vans are extremely excited to be able to work alongside the Maloofs and the Maloof Money Cup this summer to bring world class skateboarding to new regions like South Africa,” said Vans Vice President Steve Van Doren. “Vans is pleased to be able to help out with the Skate & Donate program and help kids in need across South Africa.”

For more information on the Skate and Donate shoe drive and for a complete list of stores and locations, go to www.maloofskateboarding.com.

About Maloof Skateboarding
Maloof Skateboarding (www.maloofskateboarding.com) produces the Maloof Money Cup. Presented by Vans, the Maloof Money Cup is the world’s greatest skateboarding event and the premiere showcase for amateur and professional skateboarding. The Maloof Money Cup hosted two events last year, one in Orange County, Calif. and expanded to Queens, New York, building a world-class skate park that was donated to the community after the contest. In 2011, the Maloof Money Cup returns to Queens, NY June 4-5 and expands to a new, third US city before traveling across the globe for the first ever Maloof Money Cup World Skateboarding Championships in Kimberley, South Africa, September 28 – Oct 2. Join our online community to share the competition experience with a global audience and be the first to know about exciting upcoming MMC announcements. Go to www.maloofmoneycup.com and follow us on Facebook and Twitter: @maloofmoneycup.

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